Effective Date: July 29, 2025
Last Updated: July 31, 2025
Who We Are
This website is operated by Alex Shevchenko, providing specialized SEO services to a limited number of clients. Our website address is: seofor4.com
Information We Collect
Information You Provide Directly
Consultation Bookings: When you book a consultation call, we collect your first name, last name, and email address. This information is used solely for scheduling purposes and sending you notifications related to your scheduled call.
Free Resource Downloads: When you download our free resources, we collect your first name and email address. This information is used to provide you with the requested resource and to send you a sequence of educational emails related to our SEO services.
Information Collected Automatically
We use the following analytics and tracking tools to understand how visitors interact with our website:
- Google Analytics: Collects anonymous usage data to help us understand website traffic and user behavior
- Microsoft Clarity: Records anonymous user sessions to help us improve website usability
- Google Search Console: Monitors how our website appears in Google search results
- Google Ads: When running advertising campaigns, Google may place cookies and collect data about your visits to our website and other sites to provide targeted advertising
Advertising and Remarketing
We may use Google Ads to display advertisements about our services on other websites you visit. This involves:
- Remarketing: Showing our ads to people who have previously visited our website
- Conversion Tracking: Measuring how many people who clicked our ads took desired actions (like booking a consultation)
- Audience Targeting: Using anonymous demographic and interest data to show ads to relevant audiences
These tools may collect information such as your IP address, browser type, pages visited, time spent on pages, referring websites, and advertising identifiers. This data is used for website improvement and advertising purposes.
How We Use Your Information
Contact Information (Name & Email)
For Consultation Bookings:
- Schedule and manage consultation calls
- Send appointment confirmations and reminders
- Communicate about your scheduled consultation
For Free Resource Downloads:
- Deliver the requested free resource
- Send a sequence of up to 4 educational emails about SEO services and best practices
- Provide relevant information about our services that may be of interest to you
Analytics and Advertising Data
- Understand website performance and user experience
- Improve website functionality and content
- Monitor website security and performance
- Display relevant advertisements about our services
- Measure advertising campaign effectiveness
- Create audiences for targeted advertising based on website visits
How We Store Your Information
Consultation Data: Your name and email address are stored within Google Calendar as part of the booking process. We do not maintain a separate database for this information.
Email Marketing Data: Your name and email address for free resource downloads are stored within MailerLite, our email marketing service provider. This includes your subscription status and email engagement history.
Analytics Data: Stored by the respective third-party services (Google Analytics, Microsoft Clarity, Google Search Console) according to their data retention policies.
Who Has Access to Your Information
Primary Access: Only Alex Shevchenko (website owner) has access to consultation booking information and email marketing data stored in MailerLite.
Third-Party Services: Analytics data is processed by Google and Microsoft according to their respective privacy policies. Email marketing data is processed by MailerLite according to their privacy policy.
No Sharing: We do not sell, rent, or share your personal information with any other parties.
Your Rights and Choices
Contact Information
Access: You can request to see what personal information we have about you
Correction: You can ask us to correct any inaccurate information
Deletion: You can request that we delete your personal information
Portability: You can request a copy of your personal information
Email Marketing
Unsubscribe: You can unsubscribe from our email sequence at any time by clicking the unsubscribe link in any email or contacting us directly
Subscription Management: Once unsubscribed, your email address remains in our system with an “unsubscribed” status to prevent future emails unless you manually resubscribe
Re-subscription: You can resubscribe to our emails at any time by downloading another free resource or contacting us directly
Analytics and Tracking
Opt-Out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on
Opt-Out of Google Ads: You can visit Google’s Ads Settings to control personalized advertising or opt out entirely
Browser Settings: You can adjust your browser settings to block cookies and tracking
Do Not Track: We respect Do Not Track signals where technically feasible
Ad Choices: You can visit the Digital Advertising Alliance’s opt-out page to control interest-based advertising
Data Retention
Consultation Information: Retained only as long as necessary for scheduling and business communication purposes
Email Marketing Data: Email addresses and associated data are retained indefinitely in MailerLite to maintain unsubscribe preferences and prevent unwanted emails. Unsubscribed users’ data is kept with unsubscribed status to honor their preferences.
Analytics Data: Retained according to the default settings of each analytics platform (typically 26 months for Google Analytics)
Advertising Data: Google Ads data is retained according to Google’s advertising policies and your account settings
International Data Transfers
We operate from Mexico and work with clients primarily in the United States and other English or Spanish-speaking countries. Your information may be transferred to and processed in Mexico or other countries where our service providers (including MailerLite) operate.
Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our email marketing service provider, MailerLite, also implements security measures to protect your data. However, no method of transmission over the internet is 100% secure.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. For significant changes, we may provide additional notice.
Children’s Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16.
Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us through the consultation booking form on our website.
This privacy policy is designed to be transparent about our data practices while maintaining the focused, personal approach that defines our SEO services.